Hi. Welcome to Social Media Scout for Churches, where I hope to teach pastors, church-staff members, and active laypeople how to navigate through today's digital cultures in order to better understand who we are and to more effectively disseminate the Good News.
Friday, June 29, 2012
A look at McLuhan and meaning
Canadian media theorist Marshall McLuhan died in 1980. I so wished that he had lived to witness the advent of the internet and digital culture. I would have liked to have invited him to dinner and ask him about how society and humankind have changed as a result of the introduction of the World Wide Web. In this article S. Brent Plate revisits McLuhan's understanding of meaning.
"The Mediation of Meaning"
"The Mediation of Meaning"
Monday, May 14, 2012
One
of the numerous reasons why the American public did not like the war in
Vietnam was due to the fact that our media had television reporters
embedded among our forces. Americans could turn on their TV sets and see
Walter Cronkite and other journalists report what was happening. During
WWII the public had to go to the movies to see the news on film before
the start of the show. Such "news" might have resembled more of a subjective PR piece than objective journalism.
I see a correlation with General Conference 2012. One of the reasons why so many of us
clergy and laity have been disgruntled with what happened at GC is due
to the fact that we vicariously have experienced the blow-by-blow
depictions of the proceedings thanks to our embedded journalists, i.e.,
our delegates who reported from the front lines via social media. The
employment of such citizen journalism opened the eyes of us back home.
Thank you delegates who shared with us. Thank Web 2.0 for allowing us to
reply and thus continue the conversation.
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